We took bus 48 from Little India station at got off at the fourth stop.
Red Velvet Waffles
Matcha Toast
Tuesday, September 8, 2015
Stateland Cafe // Haji Lane
Si Yi and I went to Stateland Cafe last Saturday, on the 5th September.
We took bus 48 from Little India station at got off at the fourth stop.
Afterwards, we decided to walk around and discovered that to our surprise, Haji Lane was located directly behind Bali Lane! We spent the rest of the time taking photos and enjoying the air-condition of the various boutiques that lined the street whilst soaking in the beautiful trinkets and apparel.
We took bus 48 from Little India station at got off at the fourth stop.
Thursday, August 6, 2015
Tuesday, June 30, 2015
Era of Individuality
It is the era of " i "
It is the era where consumers want to brand themselves based on their personal taste and individuality instead of conforming to the social norms around them. We see it all around us - the penchant for finding and buying from more niche, non-mainstream brands, the eating at hard-to-access cafes as opposed to diners in accessible shopping malls. It's all about being different, unique. It's all about standing out from the crowd and creating and branding yourself as an individual.
Even the entrepreneurial streak we've been seeing in the past few years is somewhat a manifestation and a showcase of individuality - breaking away from the traditional conventions of being a paid employee and trading it for a more independent lifestyle of being your own boss, with less restrictions on expressing and executing one's ideas and inclinations.
Check out this article from BrandChannel
“The shift is largely about adapting to a moment in high-end fashion when personal taste and individuality—not conformity—are the ultimate badges of cool,” ~ Washington Post, June 2015
My thoughts aren't exactly in line with the entire post - it's merely a train of thought that spun into a story in my head when I read this quote in the article. Though the post suggests that this may be a reaction to growing income disparities, I feel otherwise - the rich do not bow down to societal pressure. I feel that the rich are motivated to be different, to stand out among the masses which are finding means by which to land their hands on these pieces of luxury. With such widespread use of branded goods by the middle class, luxury goods start to lose their "exclusivity factor". As such, the rich desire branded goods that are either less well-known to the layman, or pick up models that do not showcase the brand so as to not be associated with middle-class consumers who carry the brand.
And I can't help but to think about the viciousness of this cycle - how society is in a constant chase to attain the next level of social status through imitating the actions of the wealthy - first, the chase after luxury, and now, the chase for novelty.
Society seems to be advocating a change towards individuality, a shift in acceptance towards showcasing oneself, but in actual fact, this is merely a manifestation of a trend that is perpetuating in the upper class of society - a trend that middle class consumers are once again, blindly following.
It is the era where consumers want to brand themselves based on their personal taste and individuality instead of conforming to the social norms around them. We see it all around us - the penchant for finding and buying from more niche, non-mainstream brands, the eating at hard-to-access cafes as opposed to diners in accessible shopping malls. It's all about being different, unique. It's all about standing out from the crowd and creating and branding yourself as an individual.
Even the entrepreneurial streak we've been seeing in the past few years is somewhat a manifestation and a showcase of individuality - breaking away from the traditional conventions of being a paid employee and trading it for a more independent lifestyle of being your own boss, with less restrictions on expressing and executing one's ideas and inclinations.
Check out this article from BrandChannel
“The shift is largely about adapting to a moment in high-end fashion when personal taste and individuality—not conformity—are the ultimate badges of cool,” ~ Washington Post, June 2015
My thoughts aren't exactly in line with the entire post - it's merely a train of thought that spun into a story in my head when I read this quote in the article. Though the post suggests that this may be a reaction to growing income disparities, I feel otherwise - the rich do not bow down to societal pressure. I feel that the rich are motivated to be different, to stand out among the masses which are finding means by which to land their hands on these pieces of luxury. With such widespread use of branded goods by the middle class, luxury goods start to lose their "exclusivity factor". As such, the rich desire branded goods that are either less well-known to the layman, or pick up models that do not showcase the brand so as to not be associated with middle-class consumers who carry the brand.
And I can't help but to think about the viciousness of this cycle - how society is in a constant chase to attain the next level of social status through imitating the actions of the wealthy - first, the chase after luxury, and now, the chase for novelty.
Society seems to be advocating a change towards individuality, a shift in acceptance towards showcasing oneself, but in actual fact, this is merely a manifestation of a trend that is perpetuating in the upper class of society - a trend that middle class consumers are once again, blindly following.
Sunday, March 8, 2015
Forest Green
Pic credits to Si Jia who offered to help me take this picture outside the NAFA campus xD
Rather impromptu outing with Si Jia (arranged only 12 hours in advance hurhur). What was initially supposed to be an outing to try the newest yoghurt in town (Nookie Yoghurt) turned out to be an almost 6-hour long outing...during which we surprisingly took no pictures of the food we ate...I guess we were too busy talking hahaha.
So our day went a little like this:
Nam Nam > Nookie Yoghurt > Cineleisure > Sephora > Bag shopping LOL
I ended up buying a retractable make-up brush from Sephora ($19) as well as a Pusheen plushie ($20)... On my way to becoming broke at this rate hahaha
Anyway, the outfit consisted mainly of a simple skater dress I bought from Forever 21 ($35) when I went out with Eunice the other day! I was initially attracted to it because it was Wei Ling's favourite colour but after trying it on, I realised I liked the colour too so I decided to bring it home with me (Cue the weeping of my wallet/bank account).
It's a simple dress, really - but I feel that the texture of the grainy knit sweater really added dimension to and pulled the whole outfit together :)
I can definitely foresee this being a go-to dress for me on lazy days haha!
Jocelyn xx
Monday, March 2, 2015
Some people fall in love with just the touch of a hand
It's been months since I first met him. I never thought we would even become close, let alone...
I guess this player has found her match. But then again, maybe I'm no match, because I'm fighting a losing battle. The one who loves more will always lose because they will continue to let the other play with their sorry heart. And they can't do anything about it.
Wednesday, February 25, 2015
Cafes @ Tiong Bahru
1) The Orange Thimble
Today, my friend Sam and I had lunch at The Orange Thimble, a place my Photojournalism teacher brought the class to on one of our assignments.
We both ordered the Cream of Mushroom Soup Lunch Set but chose different side dishes - Pasta for him and Baguette for me.
2) Tiong Bahru Bakery
After lunch, we went to the nearby Tiong Bahru Bakery - Sam ordered a handmade orange juice while I ordered a Pineapple & Coconut Tart.
I can't comment on the orange juice since I didn't try it. As for the tart, I think it's definitely one-of-a-kind - it's not every day you see a donut-shaped tart topped with white chocolate, no? Before going into the taste, one thing I'd like to comment on is the ease of cutting the tart (and the chocolate). In many places, the tart/chocolate is often too hard/soft, which results in the pastry getting destroyed in some form or another - not for this tart though - it was as the fairytale Goldilocks would put it - "just right".
As for the taste, I enjoyed most of the tart - a tasteful blend of the two tropical fruits complemented by the perfect biscuit, which was slightly on the sweet side. On the down side however, I do feel that the white chocolate wast too sweet for my liking.
3) Plain Vanilla Bakery
13.11.2014 // Came here with Greg and Terina and we tried the Lemon Creme Tart, which although delicious, was too sweet for my liking - I also found the generous amount of creme an overkill - it would probably have been better if the tart was slightly smaller
26.02.2015 // Tried the Summer Fruits Iced Tea and found it to be rather bland (but perhaps that is just how most teas are) - the taste became a little more pronounced after "squashing" one of my berries using a straw, but that brought on a whole new disaster - seeds floating within the drink LOL
Pic Credits: Trip Advisor (link)
Today, my friend Sam and I had lunch at The Orange Thimble, a place my Photojournalism teacher brought the class to on one of our assignments.
We both ordered the Cream of Mushroom Soup Lunch Set but chose different side dishes - Pasta for him and Baguette for me.
Cream of Mushroom Soup with Baguette ($7.90)
Pic Credit: G Nine Three (link)
After lunch, we went to the nearby Tiong Bahru Bakery - Sam ordered a handmade orange juice while I ordered a Pineapple & Coconut Tart.
Orange Juice ($5.50) and Pineapple & Coconut Tart ($6.50)
As for the taste, I enjoyed most of the tart - a tasteful blend of the two tropical fruits complemented by the perfect biscuit, which was slightly on the sweet side. On the down side however, I do feel that the white chocolate wast too sweet for my liking.
Close-up shot of the Pineapple & Coconut Tart
3) Plain Vanilla Bakery
Pic Credits: Pinky Piggu (link)
13.11.2014 // Came here with Greg and Terina and we tried the Lemon Creme Tart, which although delicious, was too sweet for my liking - I also found the generous amount of creme an overkill - it would probably have been better if the tart was slightly smaller
Summer Fruits Tea ($5)
26.02.2015 // Tried the Summer Fruits Iced Tea and found it to be rather bland (but perhaps that is just how most teas are) - the taste became a little more pronounced after "squashing" one of my berries using a straw, but that brought on a whole new disaster - seeds floating within the drink LOL
Monday, February 23, 2015
Field of Daisies
Sweater: Forever 21, Skirt: Montifs, Necklace: Bangkok,
Hairtye: Elitrend, Shoes: Rubi
Here's the outfit I wore yesterday for my spend-time with Wei Ching at Serangoon Gardens! Paired my sister's mint green Forever 21 sweater with this white skirt I bought from Montifs a while back! So stoked that I finally managed to do this combi after so long. Saw a similar combi on Chloe T. many months back but I had neither a mint sweater nor a white skirt back then :(
Here's a close-up shot of the necklace and the sweater! I'm wearing a black camisole underneath since the material is slightly sheer! I think wearing a black camisole as opposed to a white one is a great way to make the mint colour "pop" and stand out more!
Shall post my CNY outfits up (maybe, maybe not) if I find some time within the next few days. Until then, ciao!
Love, Jocelyn
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